The Hertz Corporation Manager, B2B Marketing in Estero, Florida
The primary missions of the Manager, Hertz Brand Marketing are:
Drive revenue for the Hertz brands through B2B and Small Business activities
Own and manage B2B content, managing content pipeline from thought leadership, RFPs, program updates, etc. Support Sales RFPs, providing content and creative management.
Lead key integrated Go-To-Market campaigns in the B2B space. Define the strategy for going to market and the correct KPI, securing and managing the budget.
Activate sponsorships in conjunction with the Sales team. Bring the strategy to life at individual events, managing the process end-to-end from booking, inviting, reporting, staffing, planning, budgeting, promoting, hosting and reporting.
Creating and distributing Small Business content into the right channels.
Creating Small Business promotions across the partner ecosystem. Working with the internal and external stakeholders
Support Small Business program redesign and communication to HBR accounts of the changes made
Additional responsibilities and core functions include:
Be responsible for executing and driving to annual financial targets for Hertz brands. Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan
Foster consistent brand results measurement, robust industry and brand analytics and a focus on results to continuously improve effectiveness and ROI for the brand
Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures
Assist in defining the objective, scope, and prioritization of product initiatives
Key result areas:
- Develop, implement, and measure marketing campaigns to connect with key customer segments and meet revenue targets
- Undergraduate and master’s degree preferred in marketing, business management, economics, finance, mathematics, or related / relevant field required
- 5-7 years of professional experience within retail, travel, hospitality with a focus on product design. Other industries acceptable if able to demonstrate relevant correlation
Proven track record of ability to solve complex business problems
Demonstrated ability to work in, across, and with large teams
Demonstrated project management experience for a broad range of topics and scope, including experience in large scale project management
Established track-record of influencing stakeholders from other functional areas with limited formal authority
Strong background in strategic problem solving
Excellent written and verbal communication skills. Comfort communicating across all levels within the organization
Effective organization and time management skills with ability to work under pressure and adhere to project deadlines.
Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel)
Proven verbal and written communication
Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.
Job ID 141578
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