The Hertz Corporation Manager, Digital Reporting in Estero, Florida

General Responsibilities

TITLE

Digital Reporting Manager

POSITION SUMMARY

Manage, develop, implement, and continuously improve reporting for Hertz Global portfolio of digital products including websites, blogs, and mobile apps. This role will work with a variety of data sources to continuously evolve the measurement and effectiveness of activity across all digital marketing channels.

KEY RESPONSIBILITIES

This role is part of the Digital Analytics & Performance Management team within the Hertz Global eCommerce organization. This team is focused on enabling new digital marketing capabilities and defining the strategic roadmap for evolving our ecommerce platforms across the digital and non-digital space. This role will be responsible for the development, implementation and standardization of KPI measurement across all digital properties, channels, and regions.

JOB RESPONSIBILITIES

  • Design and develop reports tailored to meet business goals and requirements

  • Identifies leading trends and actionable insights that add value and drive business decisions

  • Works with Ecommerce team to develop strategies that address performance gaps

  • Extract, manipulate and synthesize digital performance data from Google AdWords, DoubleClick, Google Analytics, and relational databases

  • Develop reports, tools, and metrics to track digital performance, business trends, customer behavior and other key success indicators

  • Collaborates with digital stakeholders to establish reporting needs and methods and provide training and support in using and interpreting data

  • Provides consultation and recommendations in the identification of KPIs for marketing programs through understanding of internal stakeholder needs

  • Measures and analyzes customer funnel performance, website and mobile click stream data, and customer conversion flow patterns

  • Makes recommendations for optimizing the digital customer experience using web analytics, mobile analytics, email analytics, transactional data, offline data, and customer insights

  • Provide best practice and data governance to sets guidelines for multi-channel data strategy, standards, processes, and policies for all digital marketing analytics and tagging platforms

  • Develop analytics frameworks, operationalize reports and dashboards, provide insights to inform business decisions and facilitate quantitative experimentation

  • Work closely with web/app development teams to ensure data is captured and populated in digital reporting suites

  • Connects data and insights across multiple sources and formats

  • Develop data strategies (e.g. what should be captured, how should it be captured, what triggers/decisions should be considered).

Mandatory Requirements

REQUIREMENTS

Education Minimum Requirement:

  • Bachelor’s degree in Marketing, Business, Statistics, Economics, Data Science, or other relevant field.

Required Experience and Skills:

  • 5+ years hands-on experience with digital reporting involving multiple channels and/or data sources

  • 5+ years of experience in revenue generating digital environments, with an emphasis on the Internet advertising and the technology behind it

  • 3+ years’ hands-on experience with Google Analytics (360, Premium, Firebase) Google AdWords, Bing Ads, Google Search Console, Conductor/Stat (or other SEO tools)

  • Experience with Tableau or Domo data visualization tools

  • 3+ years working with tag management system and analytics implementation

  • Familiarity with mobile app reporting and best practices

  • Strong analytical and problem solving skills

  • Detail-oriented and focused on data accuracy

  • Exceptional communication and interpersonal skills

  • Passion for both digital media and digital technology

  • Drive to win in a fluid, fast-paced environment

Preferred Requirements

Preferred Experience and Skills:

  • Experience with Signal or Google Tag Manager implementation

  • Experience configuring analytics platforms, tagging, and segmentation

  • Expert in manipulation and analysis of complex, high volume, high dimensionality data from various sources

  • Experience with web/app operational tools (Maxymiser, Google/Bing Webmasters, iTunes & Google Play App Consoles, Hotjar)

  • Experience with data sourcing and warehouse implementation (Oracle, Teradata, GreenPlum, Netezza TF)

  • Experience with JavaScript, jQuery, HTML, CSS, SQL

  • Strong understanding of and experience with A/B and multivariate testing

  • Strong project planning and management skills

EEO/AA: Females/Minorities/Disabled/Vets

#LI-KR2

Job ID 135882

# Positions 1

Location US-FL-Estero

Category Marketing

Division RAC