The Hertz Corporation Manager Product Development in Uxbridge, United Kingdom
Hertz started as a 12 car operation in Chicago in 1918, and has since grown into one of the world’s leading car rental companies with over 9000 corporate and franchise locations throughout approximately 140 countries. The secret of our success is no secret, really - it lies in providing rewarding career paths, fostering personal achievement and celebrating our collective success. Being a world leader takes talent, a clear vision of the road ahead, a driving passion for excellence, but most of all, great people.
We have an excellent opportunity for aProduct Manager reporting to Senior Product Manager of the Hertz Corporation in Uxbridge, United Kingdom
What is this role all about?
Formulate and implement the pan-European marketing strategy for the Hertz 24/7 car-sharing product to support the commercial objectives and revenue plans and ensure Hertz stays at the forefront of smart mobility
Plan, develop and execute the launch of new and existing products to support the long- and short-term marketing strategies and maximise revenue opportunities.
Primary Duties and Responsibilities
Hertz 24/7 Car-sharing Product
Be a leading member of the Hertz 24/7 Business team representing the marketing and product development function in the European region.
Formulate and implement the pan-European marketing strategy for Hertz 24/7 by influencing key stakeholders in Marketing and Sales (Brand, CRM, Digital, UX…) to deliver the key business objectives
Influence the E-Commerce and Hertz 24/7 technology to deliver major improvements to the Hertz 24/7 website, integration with hertz.com and mobile apps
Identify market research needed to support marketing strategies and product development
Communicate marketing strategy to Country Marketing Team and act as product champion and brand guardian to ensure coherent product positioning and promotion across all European markets.
Own the development of pan-European marketing and sales collateral and other marketing material when appropriate
Participate actively in the launch of Hertz 24/7 in new markets or the addition of new partners by working closely with the Senior Director Mobility Partnerships
Be responsible for the Hertz 24/7 pan-European Marketing Budget
New and Existing Products for the Hertz Brands
Actively keep abreast of market, technology, innovation and competitor activities
Develop an in-depth understanding of customer needs, customer experience and pain points by analysing internal customer insights.
Identify insights gaps and brief consumer research to Research Team if required.
Help to generate ideas for new products and services and improvement of existing products
Plan, develop and execute pilot by managing cross-functional teams and external partner when relevant
Work with Brand Team to define positioning and communication messages for new/updated product.
Compile creative brief to develop collateral and other marketing materials with creative teams or agency.
Define offline / online communication touch points and work with key stakeholders in Marketing / PR / Internal Communications to ensure cohesive promotion and success of product.
Provide ongoing analysis of product performance and proposing changes and development if necessary
Act as the key point of contact within the business for new/updated product.
Provide support to Country Marketing Teams for full roll-out and act as product guardian to ensure coherent communication across all European markets.
Offering operational and administrative support where applicable.
What do we need from you?
- A Bachelor’s degree (or equivalent)
- 5 years of experience in a marketing role
Knowledge of product management and integrated marketing
Understanding and use of customer insights to implement marketing strategies
Proven stakeholder management experience
Awareness of different cultural needs within International markets
Enthusiastic about marketing and customer focused
Well organised, with an ability to manage multiple projects in a fast-paced environment
Experience of working with multiple stakeholders
Experience of managing suppliers
Attention to detail
Analytical thinking ability
Fluent English, other European languages would be an asset
Adaptable whilst working in a multi-cultural environment
Effective communication skills
Agility and adaptability
Trust and integrity
Uses insightful judgment
In return for your hard work and dedication, you will be rewarded with excellent career opportunities, training & development, a range of Benefits and Incentives such as: Canteen, Gym, staff discount programme and many more.
If you believe you have the skills and experience required to succeed within this challenging role in an established organisation please APPLY NOW.
Job ID 137156
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