The Hertz Corporation Brand and Content Analyst in Estero, Florida
The Brand & Content Analyst, Thrifty Brand is responsible for coordinating and implementing Content Marketing strategies for the Thrifty brand. As a member of the Thrifty brand team, the Brand & Content Analyst, Thrifty Brand contributes to the rental car brand’s success through continual data-driven insights and delivery of results-oriented and revenue-driving marketing and content strategies. This is a position for those who love working in a fast-paced, dynamic environment, and are constantly managing multiple projects with varying priorities at the same time.
Responsible for the strategic development, implementation and execution of Thrifty brand content marketing throughout internal and external marketing channels – including but not limited to: Social, Digital and Email Marketing
Responsible for management of key products and initiatives – including conception, sizing, coordinating with internal stakeholders, implementation and tracking results
Skilled in insights of the current and target Thrifty customer, and develops on-brand content opportunities to better engage customer to generate revenue
Ongoing competitive research and analysis of competitors, including marketing strategies, content strategies and digital customer experience
Keeps brand objectives and goals forefront, seeking to contribute to revenue growth and strategic success at all times
All other duties as assigned
- Degree in Marketing, Advertising,Economicsor other business discipline (MBA preferred)
- 1-3+ years prior experience in an analytical marketing environment required. Prior experience in the Rent-A-Car or travel industry is preferred.
Strong understanding of content marketing, customer insights & marketing analytics
Ability to analyze, report and derive business conclusions from data
Strong proficiency in Microsoft Office applications – particularly Excel and PowerPoint, and with the ability to create reports and communicate recommendations
Can do attitude, takes initiative and has ability to work under tight timelines
Strong understanding of digital marketing channels, strategies, and best practices
Proven creative mindset and innovative thinking
Excellent analytical skills with attention to detail
Excellent verbal and written communication skills
Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.
Hertz is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Hertz is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.
Job ID 174609
# Positions 1
Division WHQ - Estero - Only
Position Type Regular Full Time