The Hertz Corporation Jobs

Job Information

The Hertz Corporation Brand and Content Analyst in Estero, Florida

General Responsibilities

General Responsibilities:

The Brand & Content Analyst, Thrifty Brand is responsible for coordinating and implementing Content Marketing strategies for the Thrifty brand. As a member of the Thrifty brand team, the Brand & Content Analyst, Thrifty Brand contributes to the rental car brand’s success through continual data-driven insights and delivery of results-oriented and revenue-driving marketing and content strategies. This is a position for those who love working in a fast-paced, dynamic environment, and are constantly managing multiple projects with varying priorities at the same time.

Key Responsibilities:

  • Responsible for the strategic development, implementation and execution of Thrifty brand content marketing throughout internal and external marketing channels – including but not limited to: Social, Digital and Email Marketing

  • Responsible for management of key products and initiatives – including conception, sizing, coordinating with internal stakeholders, implementation and tracking results

  • Skilled in insights of the current and target Thrifty customer, and develops on-brand content opportunities to better engage customer to generate revenue

  • Ongoing competitive research and analysis of competitors, including marketing strategies, content strategies and digital customer experience

  • Keeps brand objectives and goals forefront, seeking to contribute to revenue growth and strategic success at all times

  • All other duties as assigned


Mandatory Requirements

Educational Background:

  • Degree in Marketing, Advertising,Economicsor other business discipline (MBA preferred)

Professional Experience:

  • 1-3+ years prior experience in an analytical marketing environment required. Prior experience in the Rent-A-Car or travel industry is preferred.


  • Strong understanding of content marketing, customer insights & marketing analytics

  • Ability to analyze, report and derive business conclusions from data

  • Strong proficiency in Microsoft Office applications – particularly Excel and PowerPoint, and with the ability to create reports and communicate recommendations


  • Can do attitude, takes initiative and has ability to work under tight timelines

  • Strong understanding of digital marketing channels, strategies, and best practices

  • Proven creative mindset and innovative thinking

  • Excellent analytical skills with attention to detail

  • Excellent verbal and written communication skills

EEO Statement

Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.

Hertz is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Hertz is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.

Job ID 174609

# Positions 1

Category Marketing

Division WHQ - Estero - Only

Position Type Regular Full Time