The Hertz Corporation Brand Manager, Dollar and Thrifty in Estero, Florida

General Responsibilities

Partnerships and Sponsorships, Dollar and Thrifty Brands

About the Role

We are looking for a Brand Manager who is passionate about driving our rental car brand to success through continual data-driven insights and delivery of results-oriented and revenue-driving marketing campaigns. The role will be responsible for Partnership and Strategy support for the Dollar and Thrifty brands. They will support the Brand Marketing Directors in driving the brand strategy for Dollar & Thrifty brands in order to successfully capture market share and improve brand identity/awareness among rental car consumers. This is a position for those who love working in a fast-paced and dynamic environment.

The primary mission of the Manager, Partnerships and Sponsorships, Dollar and Thrifty Brands role is:

  • Lead efforts to maximize brand positioning and revenue for Dollar & Thrifty brands through development and execution of a Partnership and Sponsorship strategy that will drive ability to reach target customers through well-aligned partnerships

  • Develop, analyze, and implement strategy and plans to develop Partnerships for each brand

  • Support brand update execution across the organization

  • Work with Brand Marketing Directors to translate brand strategies into successful brand plans, go-to-market strategies, and marketing campaigns

  • Work to establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan

  • Foster consistent brand results measurement, robust industry and brand analytics and a focus on results to continuously improve effectiveness and ROI for the brand(s).

  • Liaise with teams across the organization as well as with external marketing agencies. Work with Customer Experience and Operations teams to define the optimal Customer Experience and work to implement. Work with Sales partners to ensure revenue targets are met within our partnership distributions. Work with Social and Digital teams for search/display/social to ensure campaigns are meeting brand needs and driving success.

  • Identify and champion projects that will have brand and business impact

  • Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures

Key Result Areas

  • Drive Partnerships strategy to connect with key customer segments and meet revenue targets

  • Support growth of brand strategy among internal marketing teams, including Loyalty, Customer Experience, Digital Marketing, and Social Media

  • Drive brand strategy updates across organization to successful execution

Mandatory Requirements

Educational Background

Degree in Marketing, Advertising or other business discipline

Professional Experience

2-4 years of experience in Marketing.

Previous Partnership and/or brand team experience a plus

Travel Industry experience or CPG experience a plus

Knowledge

  • Brand Marketing

  • Campaign Performance & Analysis

  • Understanding of Financial Reporting & Financial Statements

  • Partnership and Sponsorship activation strategies

  • Market Research

  • Integrated Marketing Communications

  • Digital Marketing

  • Agency Relations

Skills

  • Brand Management

  • Data-driven decision making and results-oriented (and measurable) focus

  • Able to understand and interpret analytical reports/research

  • Ability to review financial results and drive strategies/actions based on data

  • Strong Excel, Powerpoint skills

Competencies

  • Strategic Thinking

  • Analytical understanding

  • Drives Collaboration

  • Effective Communication

  • Demonstrates Initiative

  • Agility and Adaptability

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Preferred Requirements

Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.

EEO/AA: Females/Minorities/Disabled/Vets

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Job ID 152105

# Positions 1

Pos. Category Marketing

Division RAC

Position Type Regular Full Time