The Hertz Corporation Digital Media, Marketing Manager in Estero, Florida
About the Role:
We are looking for an experienced media professional who is passionate about driving our deep value rental car brand to success through continual data-driven insights and delivery of results-oriented and revenue-driving digital media campaigns. The focus will be on leading all planning and buying strategies for the Thrifty brand that can successfully capture market share and improve brand identity/awareness among rental car consumers. This is a position for those who love working in a fast-paced, dynamic environment, and are constantly managing multiple projects with varying priorities at the same time.
Responsible for executing Thrifty’s business objectives by leading the development and execution of Thrifty’s paid media strategy – including the appropriate media mix and tactics
Manage media agency to develop consumer-centric omnichannel media plans that deliver on brand objectives, are inclusive of prior media performance and are measurable and optimizable
Develops and manages relationship with media partners to ensure ongoing and successful campaign deliver and optimization
Champion media innovation and provide thought leadership within the Thrifty team through new ways of reaching/engaging consumers, targeting, data and measurement.
Manage the improvement of keyword generation, bid optimization, landing page resolution and testing, ad text testing, campaign management and reporting tools
Driverevenue through proactive and continued optimization of tactics
- Undergraduate degree in marketing, advertising, economics, finance or related / relevant field required (MBA Preferred)
5-7 years of professional experience within brand management, digital marketing, e-commerce or related field
5-7 years of experience managing large media agency with $10+ million marketing spend
Has a demonstrated track record of budget and agency management, media performance and analysis, creating measurement plans and models, and using data to inform business decisions
Trade certifications preferred (Google Adwords, Google Analytics, Bing, Facebook)
Experience in travel industry a plus
Strong knowledge of digital advertising platforms with high proficiency in Paid Digital KPIs, analytics, testing, and optimization
Strong understanding of media acquisition principles, trends and best practices
Strong Excel, PowerPoint skills – ability to create senior-level reports and communicate recommendations, both verbally and written
Data-driven decision making and results-oriented (and measurable) focus
Highlycollaborative and invested, not only in the success of your team but the entire organization
Proven creative mindset and innovative thinking
Excellent analytical skills with attention to detail
Action oriented thinking, able to understand and interpret analytical reports/research in order to make a decision
Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.
Hertz is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Hertz is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.
Job ID 175774
# Positions 1
Division WHQ - Estero - Only
Position Type Regular Full Time