The Hertz Corporation Director Global Marketing in Estero, Florida
The global marketing organization creates and implements marketing and promotional campaigns across our top geographies. The team is responsible for helping customers understand the superior service and offerings they will receive when they rent with Hertz.
As a Director, you will be responsible for developing, managing and executing go-to-market plans for the regions. You will oversee the internal and external teams and optimize the investments for each market . In partnership with an international multi-functional team, you will develop all of the programing, manage all aspects of the executions and optimize the plans so they meet the global growth targets. You will lead the creative and media development process and manage all agencies and partners. With every activations, you will analyze and optimize the effectiveness of the programs, recommending changes to future executions. This is an outcome based role ultimately responsible for delivering on the brand targets.
This role is for a business leader who is ready to develop breakthrough marketing plans on a global scale. You will be the subject matter expert for the regions, regularly providing updates on the progress of the company investments. Candidate must be comfortable and capable of working with senior management in the US as well as internationally. This is a fast paced role that is idea for an entrepreneurial individual who is ready to define the future growth plans for the company.
Strategy and Planning
Analyze the customer needs and current plans and provide clear vision and strategy for each geography
Own the activations, partners and investments needed to deliver on the growth goals
Enroll all participating regions in the recommendation, ensure projects are aligned to and prioritized across teams
Continually optimize the plans, learn from successes and failures and quickly scale the strongest executions across regions
Own the annual planning, monthly forecast and budget, risk and incremental opportunities for each region
Effectively enroll multifunctional teams to the project goals, vision and tactics. Understand the importance of and utilize interpersonal skills to build strong collaborative relationships
Problem solve complex issues and find alternative solutions that meet regional and functional needs
Mentor and coach team members and / or direct reports ensuring success in their roles
Responsible for developing and encouraging excellence from a diverse team. Conduct performance evaluations, development planning, and succession planning for direct reports
Identify and lead appropriate agency partners (may need to RFP), create and brief marketing/media work, own relationship with key account managers.
Develop marketing concepts and creative execution that disproportionally drive awareness and interest in the brand
Analysis and Reporting
Analyze total market performance, identify gaps and opportunities to drive incremental growth
In partnership with Manager and Sr Director, create a scorecard and measure promotional and marketing activation
Is capable of and can teach basic business concepts (ex: ROI) and analysis
Can translate data and complex sets of information into clear presentations
Bachelor's Degree Required
The ideal candidate possesses a working knowledge of international marketing, promotions, digital/e-commerce
Has created and executed integrated plans across internal stakeholders and media, PR, creative and promotional agencies
5-10 years of revelant job experience
Business and Technical Knowledge and Skills:
Strong communication skills with the ability to write and present marketing plans to executives and management
Must be a self-starter with the ability to prioritize and effectively follow through under pressure and/or tight deadlines
Limited travel, less than 10% per year
Able to work across different time zones. Some of our calls are with Asia and require either early (7am) or late (7pm) meetings
Master's Degree Preferred
Foreign language (Japanese, Korean, Mandarin, French or Spanish) preferred but not required
Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.
Hertz is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Hertz is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.
Job ID 184303
# Positions 1
Division WHQ - Estero - Only
Position Type Regular Full Time