The Hertz Corporation Jobs

Job Information

The Hertz Corporation Manager, Integration, Brand Marketing in Estero, Florida

General Responsibilities

About the Role

We are looking for a Media and Customer Integration Manager who is passionate about driving our rental car brand to success through continual data-driven insights, customer reach strategies, and delivery of revenue-driving media. The focus for this role will be responsibility for delivering strategic media and full-funnel integration plans for the brand, aligned to financial plans and brand goals. This role will support the brand team in designing and executing the strategy to reach target customers and grow market share based on data-driven insights. This is a position for those who love working in a fast-paced and dynamic environment.

The primary mission of the Manager, Integration role is:

  • Champion customer reach and media innovation strategies and find new ways of reaching / engaging customers

  • Responsible for leading the development and execution of these customer reach strategies, including the appropriate media mix and tactics that are measurable and optimizable

  • Manage the intersection of customer reach, non-digital / digital tactics, and digital brand platforms to maximize success in reaching and retaining customers

  • Drive analysis through data and competitive landscape information to establish business reach and investment objectives in partnership with the entire brand team

  • Coordinate within brand team and marketing teams to align execution and optimization of efforts to reach customers aligned to brand’s product and program strategies

  • Liaise with teams across the organization, including Marketing, Sales, Pricing, Operations, Finance, and others. Also coordinate work with external agencies as needed

  • Foster consistent brand results measurement, robust reporting and a focus on results to continuously improve effectiveness and ROI for the brand

Key Result Areas

  • Drive strategy to successfully reach key customers segments with brand investments and executing to meet revenue targets

  • Support growth of brand market share through innovative and disruptive strategies

#LI-SH1

Mandatory Requirements

Educational Background

Degree in Marketing, Advertising, Finance or other business discipline (MBA preferred)

Professional Experience

  • 5-7 years of experience in brand management, strategy, or digital marketing

  • Demonstrated track record of budget/investment management tied to profitable outcomes, creating customer reach strategies and models, and using data to inform business decisions

  • Previous consulting or strategy experience a plus

  • Travel Industry experience a plus

Knowledge

  • Strong knowledge of traditional Reach tactics as well as Digital Marketing platforms

  • Strong understanding of customer acquisition principles across customer reach tactics and media, as well as understanding of best practices

  • Analysis and Performance Analytics

  • Understanding of Financial Reporting & Financial Statements

Skills

  • Strong interpersonal skills and consensus-building capabilities to align teams with varying priorities to drive positive outcomes

  • Proven creative mindset and innovative thinking

  • Action-oriented thinking, ability to understand and interpret analytical reports/research to make a decision

  • Strong Excel, PowerPoint skills – ability to analyze data efficiently and create senior-level reports to communicate strategic recommendations and outcomes

  • Demonstrated Marketing knowledge and expertise

  • Demonstrated project management experience

  • Effective organization and time management skills with ability to work under pressure and adhere to project deadlines

  • Positive attitude

EEO Statement

Hertz is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Hertz is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.

Job ID 175251

# Positions 1

Category Marketing

Division WHQ - Estero - Only

Position Type Regular Full Time

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