The Hertz Corporation Manager, Social Media in Estero, Florida
About the Role:
We are looking for an experienced social marketer who is passionate about driving engagement and revenue through socially relevant and compelling marketing campaigns. This role will join the Social Media Center of Excellence and support all three brands in delivering strategic insight and execution. The focus will be on generating integrated social campaigns for the Hertz, Dollar or Thrifty brands that can successfully engage customers, capture market share and improve brand identity/awareness among rental car consumers. This is a position for those who love working in a fast-paced, dynamic environment, and are constantly managing multiple projects with varying priorities at the same time.
Manage the day-to-day content calendar, posting and activation of respective brand’s social channels
Manage the process of translate each respective brand’s strategy into successful social media content plan and engagement strategy that drives engagement and incremental revenue
Consistently manage the design and development of insight-driven and disruptive social campaigns that increase brand awareness, consideration and revenue among target consumers
Identify viral, digital word-of-mouth marketing opportunities to leverage, with the goal of driving traffic, and customer acquisition across channels.
Collaborate with Paid Media Team to coordinate integrated social strategies and campaign execution
Collaborate effectively with Social Media Customer Care team to ensure alignment with brand strategy
Guide the creation of micro-content such as social graphics, visual development, animated GIFs, and short-form video for deep audience engagement
Work closely and collaboratively across Marketing, Creative, PR, HR, and International teams to champion integrated, social-led strategies for each brand
Manage relationships with social platforms to identify new opportunities and develop innovative activations
Provide subject matter expertise on channel trends and go-to-market strategies within social media
Regularly audit competitive strategic analysis, and platform strategic analysis
- Undergraduate degree in marketing, advertising,journalismorcommunications
5-7 years in social media and/or content field; the optimal candidate has a mix of agency & client experience
Experience launching and driving both social media campaigns across paid/owned/earned channels.
Experience in collaborating with brand teams to receive campaign budget for activation
Experience in travel industry a plus
Expert level knowledge of Twitter, Facebook, YouTube LinkedIn and Instagram.
Strong understanding of Social Media conglomeration platforms and analytical tools such as Radian6, Hootsuite, Facebook PowerEditor, Crimson Hexagon, Conversocial, Bit.ly, BirdEye, or similar
Strong Excel, PowerPoint skills – ability to create senior-level reports and communicate recommendations, both verbally and written
Data-driven and revenue-focused decision making with a results-oriented (and measurable) focus
Highlycollaborative and invested, not only in the success of your team but the entire organization
Proven creative mindset and innovative thinking
Effective organization and time management skills with ability to work under pressure and adhere to deadlines
Excellent attention to detail
Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.
Hertz is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Hertz is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.
Job ID 175757
# Positions 2
Division WHQ - Estero - Only
Position Type Regular Full Time