The Hertz Corporation Marketing Data Analytics Specialist in Estero, Florida

General Responsibilities

As aMarketing Data Analytics Specialist, you will be part of a cross-functional E-Commerce team that uses quantitative methods and project management skills to deliver innovation and solutions to pressing business needs. Uses technical skills to create and manipulate complex first, second and third-party data to discover patterns, relationships, opportunities and actionable insights. Candidate must be able to turn data into meaningful and actionable insights to help inform and improve E-Commerce performance. You will be expected to provide original contributions such as optimization, reporting, and needed improvements to help deliver results. Serves as decision support specialist for E-Commerce leadership.

Key Responsibilities

  • Access, integrate, analyze and interpret customer, marketing and financial data

  • Collaborate with stakeholders to determine analytics objectives and ensure data quality across all aspects of digital data

  • Provide insights that help answer business questions

  • Work closely with management to prioritize business and information needs

Mandatory Requirements

Minimum Requirements

  • Bachelor’s degree in math, statistics, computer science, physics or related field

  • 3 years’ professional experience in data science or data analytics

  • 3 years’ experience with SQL and working knowledge of object-oriented programming languages (R, Python, etc.)

  • Advanced knowledge of Excel

  • Driven and curious self-learner capable of advancing projects with minimal guidance

  • Uses analytical and critical thinking skills to interpret data to inform decisions

  • Must be extremely organized, able to effectively manage the workflow of multiple projects within a fluid environment

  • Comfort in communicating complex quantitative analyses in clear, precise and actionable manners with both technical and non-technical stakeholders

  • Excellent professional and interpersonal skills

Preferred Requirements

Preferred Experience

  • 3-5 years’ experience at an e-commerce or online retailer

  • Knowledge of key digital marketing KPIs (CPC, CTR, CPA, ROAS, etc.)

  • Advanced degree in quantitative field

EEO/AA: Females/Minorities/Disabled/Vets

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Job ID 155887

# Positions 1

Pos. Category Marketing

Division RAC

Position Type Regular Full Time