The Hertz Corporation Marketing MBA Summer 2019 Internship in Estero, Florida

General Responsibilities

General Responsibilities

Graduate Marketing majors will gain experience in Brand Marketing across Hertz, Dollar, or Thrifty brands including execution of initiatives through integrated marketing campaigns. The graduate intern may help develop creative, plan activation, and/or work alongside various teams to implement efforts via CRM, Social Media, Paid Media, and our internal Digital platforms.

The intern will be responsible for project execution including managing project timelines, collaborating with marketing channel owners, reviewing analytics to optimize campaigns and providing recommendations on improvement. Intern work may include projects with specific centers of excellence such as E-Commerce, Customer Experience, Digital, Loyalty, Paid Media, Value-Added Services or Marketing partners and agencies. This is a fast-paced environment, which often requires the ability to manage multiple projects with different priorities and work independently.

Responsibilities and Learning Outcomes:

  • Lead projects and campaigns across Hertz / Dollar / Thrifty brands

  • Assist with requests from various departments for Marketing support

  • Provide key analysis on promotions and marketing campaigns

  • Act as a champion for our customers to assist the team in developing and optimizing a marketing campaign plan that will drive customer acquisition, engagement, satisfaction, loyalty, lifetime value and other defined KPIs

Mandatory Requirements

Required Qualifications: GPA of 3.0.

  • Passion for Marketing

  • Knowledge of brand marketing, integrated marketing communications, market research, campaign performance & analysis

  • Knowledge of digital analytics, webpage construction, web usability, social media and email best practices/standards

  • Creative and analytical thinker

  • Aptitude for metrics, analytics and digital tools

  • Excellent oral and written communication skills

Preferred Requirements

Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.

EEO/AA: Females/Minorities/Disabled/Vets

EEO Statement

Hertz is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Hertz is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.

Job ID 164348

# Positions 10

Category Internships

Division WHQ - Estero - Only

Position Type Internships