The Hertz Corporation Marketing MBA Summer 2019 Internship in Estero, Florida
Graduate Marketing majors will gain experience in Brand Marketing across Hertz, Dollar, or Thrifty brands including execution of initiatives through integrated marketing campaigns. The graduate intern may help develop creative, plan activation, and/or work alongside various teams to implement efforts via CRM, Social Media, Paid Media, and our internal Digital platforms.
The intern will be responsible for project execution including managing project timelines, collaborating with marketing channel owners, reviewing analytics to optimize campaigns and providing recommendations on improvement. Intern work may include projects with specific centers of excellence such as E-Commerce, Customer Experience, Digital, Loyalty, Paid Media, Value-Added Services or Marketing partners and agencies. This is a fast-paced environment, which often requires the ability to manage multiple projects with different priorities and work independently.
Responsibilities and Learning Outcomes:
Lead projects and campaigns across Hertz / Dollar / Thrifty brands
Assist with requests from various departments for Marketing support
Provide key analysis on promotions and marketing campaigns
Act as a champion for our customers to assist the team in developing and optimizing a marketing campaign plan that will drive customer acquisition, engagement, satisfaction, loyalty, lifetime value and other defined KPIs
Required Qualifications: GPA of 3.0.
Passion for Marketing
Knowledge of brand marketing, integrated marketing communications, market research, campaign performance & analysis
Knowledge of digital analytics, webpage construction, web usability, social media and email best practices/standards
Creative and analytical thinker
Aptitude for metrics, analytics and digital tools
Excellent oral and written communication skills
Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.
Hertz is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Hertz is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.
Job ID 164348
# Positions 10
Division WHQ - Estero - Only
Position Type Internships