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The Hertz Corporation Media Analyst, Brand Marketing in Estero, Florida

General Responsibilities

About the Role:

We are looking for an experienced media professional who is passionate about driving our rental car brand to success through continual data-driven insights and delivery of results-oriented and revenue-driving digital media campaigns. The focus will be on leading all media reporting and optimization strategies in order to successfully capture market share and drive profitable, revenue-driving outcomes. This a position for those who love working in a fast-paced, dynamic environment, and are constantly managing multiple projects with varying priorities at the same time.

Key Responsibilities:

  • Paid Media performance tracking and optimizations. Review media results daily & weekly to determine whether there are changes needed to the current plan to optimize the outcome for the overall Media

  • Optimization tracking with Media agency. Manage external agency to implement all optimizations and ensure completion / accuracy of the requested changes

  • Manage media spend pacing and budget shifts to ensure maximum return and to manage seasonal spend fluctuations with multiple vendors

  • Daily & Weekly Media reporting. Manage all reporting on media performance and budget tracking

  • Media buy planning. Support media purchase strategy and contribute to vendor recommendations and execution management for new and ongoing tactics

  • Support business objectives by contributing to the development and execution paid media strategy – including the appropriate media mix and tactics

  • Manage media agency to develop consumer-centric omnichannel media plans that deliver on brand objectives, are inclusive of prior media performance and are measurable and optimizable

  • Develops and manages relationship with media partners to ensure ongoing and successful campaign deliver and optimization

  • Manage the improvement of keyword generation, bid optimization, landing page resolution and testing, ad text testing, campaign management and reporting tools

  • Driverevenue through proactive and continued optimization of tactics


Mandatory Requirements

Educational Background:

  • Undergraduate degree in marketing, advertising, economics, finance or related / relevant field required (MBA Preferred)

Professional Experience:

  • 3-5 years of professional experience within brand management, digital marketing, e-commerce or related field

  • 3-5 years of experience managing large media agency with 10+ million dollars marketing spend

  • Has a demonstrated track record of budget and agency management, media performance and analysis, creating measurement plans and models, and using data to inform business decisions

  • Trade certifications preferred (Google Adwords, Google Analytics, Bing, Facebook)

  • Experience in travel industry a plus


  • Strong knowledge of digital advertising platforms with high proficiency in Paid Digital KPIs, analytics, testing, and optimization

  • Strong understanding of media acquisition principles, trends and best practices

  • Strong Excel, PowerPoint skills – ability to create senior-level reports and communicate recommendations, both verbally and written

  • Strong data analytics skills – ability to create reports from multiple sources and interpret results with actionable recommendations


  • Data-driven decision making and results-oriented (and measurable) focus

  • Highlycollaborative and invested, not only in the success of your team but the entire organization

  • Proven creative mindset and innovative thinking

  • Excellent analytical skills with attention to detail

  • Action oriented thinking, able to understand and interpret analytical reports/research in order to make a decision

Preferred Requirements


EEO Statement

Hertz is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Hertz is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.

Job ID 175261

# Positions 1

Category Marketing

Division RAC

Position Type Regular Full Time